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Meet the Expert Masterclasses

Sometimes a bit left field. Sometimes bringing the unexpected. Always delivering genuine commercial value to your business, Meet the Expert Masterclasses is a series of events at IFB2016 designed specifically for small to medium-sized enterprises that aim to grow or export for the first time, to ensure you can get up to speed on the hard won wisdom of those at the top of their game.

The twice-daily workshops and business seminars will be delivered by experts with strong track records of success in a diverse range of business areas.

Completely free to International Festival for Business Club members, topics range from ‘Seven essential elements of successful international marketing’ to ‘Funny Business’ (incorporating humour into presentations for diverse or international audiences) and everything in between.

The relaxed and informal sessions last up to an hour, leaving plenty of time to network and make connections through each day of the festival.

Delivered in an engaging, informal way - by people who’ve been there and done it with one aim in mind: so that you can leave better informed of the challenges, changes and skills you need to stay one step ahead.

The Meet the Expert Masterclass series will help you to leave the festival with the tools you need to grow.

To register please click on the Masterclass you would like to attend:

      To attend, simply sign up to the International Festival for Business Club for free.

DATE

TITLE OF MASTERCLASS

SUMMARY OF MASTERCLASS

13th June

Company: Thoughtworks Ltd.

 

Title: The Future of Retail & The Model of Modern Retail 

 

Speaker: Mark Collin

How large business and smaller business can learn from each other.

How these Business can take advantage of technology to improve their business.

13th June

 

Company: Vision B2B Marketing

 

Title: Marketing for the year you’re in: Seven essential elements of successful international marketing in 2016

 

Speaker: Rene Power

 

A talk that offers a unique take on what the modern international business needs to put in place in order to succeed in export markets.

 Rene is tailoring his Digital in a Day CIM course to provide international business owners and marketers with a no-nonsense toolkit to effectively market their business in 2016.

 Those who attend will:

 - Learn how to set digital marketing objectives and a strategy that will lead to more successful business outcomes

- Create and run an engaging website

- Ensure your business can be found by search engines

- Take an expert driven inbound content marketing approach to business development

- Make the most of critical social media channels

14th June

Company: Innovate UK

 

Title: The UK’s innovation support landscape explained

 

Speakers: Rick Holland, Ben Peace, Thierry Delange.

Innovate UK is the UK’s innovation agency. They are a transformative agent for change in the UK economy, now and in the future. Through their work with the EEN, KTN and network of Catapults they are helping businesses to innovate and grow.

In their session, businesses will discover upcoming funding opportunities and how they are delivering core connecting services to link businesses with academics, government and new partners. Find out how they can help you accelerate the pace of growth of your business.

14th June

Company: UK Export Finance

 

Title: Financing & Ensuring Payment for Export

 

Speaker: Andrea Walker

 

UK Export Finance is the UK’s export credit agency and a government department that helps exporters by providing insurance to exporters and guarantees to banks to share the risks of providing export finance. UKEF provides free advice to UK companies through a regional network of 24 Export Finance Advisers.

In this seminar UKEF and HSBC will explain how they can help exporters to identify, quantify, manage and minimise the financial risks of exporting. 

14th June

Company: Cobcoe

 

Session 1:16:00-16:40

Part 1: Understanding the business environment and culture.

Speaker: Paul Slevin, Exedra.

Part 2: Finding business partners.

Speaker: Stuart Pocock, Kompass U.K.

Part 3: Being language ready and cross-border due diligence.

Speaker: Today Translations

14th June

Company: Cobcoe

 

Session 2:16:40-17:20 

Part 1: Moving good.

Speaker: David Goldsborough, Tibbett Logistics.

 Part 2: Getting paid and managing risk, Top 5 AIG tips!

 Speaker: AIG

Part 3: Managing exchange rate fluctuations.

Speaker: Halo Financial.

15th June

Company: UKTI North West

 

Title: Getting Started in Exporting

 

Speakers: Clive Drinkwater

Clive Drinkwater, the regional director for UK Trade and Investment in the North West, will be delivering a Masterclass session on how business can get started in exporting. This is especially relevant for SME’s who want to begin exporting. The session will include, not only advice from Clive but also successful exporting companies called ‘Export Champions’

Topics discussed in this session are: Resources & Commitment, Planning, Market Entry, Regulatory Issues, Exporting Marketing, Financing and Help Available.

15th June 

Company: EEN

 

Title: Innovate2Succeed

 

Speaker: Jonathan Butters

A new programme designed to drive business growth by harnessing innovation.
 

For ambitious companies who wants to unlock innovation management potential.

The session will help plan:

Innovation commercialisation activity, develop and implement practical innovation, management processes, connect to high quality specialist advice, support and facilities, create a culture of sustainable innovation and become investment-ready and secure funding or finance.

16th June

Company: UKTI North West

 

Title: Building an International Brand: Why successful export communication is a matter of the heart

 

Speaker: Sara Knowles

In this talk Sara Knowles will explore why business communication and marketing are matters of the heart, how to build brand credibility when trading internationally and develop an export-ready organisational culture. She will share her own experiences, based on having worked in over 30 countries internationally as a project manager, business owner and adviser at UK Trade & Investment.

Outline of areas that will be covered:

-Communications and marketing styles across culture.  

-How and why people think and behave differently

-How does my brand come across? We explore the story behind your brand and how that may be interpreted and re-told in other cultures.

-We look at channels for promoting your brand, how human interaction complements the digital dimension of sales and marketing and identify the most appropriate promotional channels.

 -Doing business face-to-face: how to build trust (looking at various cultural examples from Eastern and Western cultures) and avoid 'faux pas'.

-Developing an international communications and marketing plan (as part of a strategic export plan).

16th June

Company: Association of Industrial Laser Users (AILU) 

 

Title: Lasers have the power to drive UK Business

 

Speaker: Dr. Ric Allott

This session will discuss how useful lasers can be to U.K industry and how they have now become a real and commercially attractive alternative to conventional joining, machining and manufacturing technologies.

The presentation will include various case studies which are illustrated by images and videos showing laser applications and components made possible by lasers.

The idea is that any manufacturer of a product should attend and be inspired about how using lasers can help improve efficiency, productivity and profitability of U.K businesses.    

16th June

Company: The Comedy Trust

 

Title: Comedy, Confidence & Cultural Relevance

 

Speaker: Sam Avery

This session will look to show people how to take the fear out of public speaking to an international audience, how to navigate delicate cultural differences by understanding your audience and give you a toolkit for your next important business presentation.

This will be done by using comedy to help people turn them into a more effective international public speaker, helping turn any nerves into an advantage, how to deal with difficult questions, making the most of your personality and showing you how to enjoy giving effective, engaging and memorable presentation.   

17th June

Company: International Corporate Creations.

 

Title: Exporting: worth the pain?

 

Speaker: Oliver Dowson

How business can export abroad, even when it seems challenging, it is economically worth it and how easy it is to overcomer challenges such: bureaucracy, cost, language and culture. 
 
Using case studies of Brazil and China, Oliver will cover minimum business size, finding reliable local partners, cutting through red tape, handling financial transactions, overcoming cultural barriers and the importance of setting up good communication channels.

17th June

Company: Microsoft

 

Title: How does Technology Affect our Life

 

Speaker: Graham Fern

 

Graham Fern is a Director of Axon and a representative of Microsoft. His company, Axon is also an important Microsoft Partner .Graham founded the company in 2001 with his business partner on a limited budget and zero investment.

Within just a few months the company had won major accounts with companies such as Tarmac and British Gypsum. Within the following years the business has grown significantly to become a dedicated Microsoft Cloud Partner, specialising in Office 365, CRM Online, EMS & Azure.

Graham spends his work time looking at future technologies that can help businesses improve operations and efficiency which he then educates businesses on the benefits of these technologies.

His talk will focus on business productivity, centred on MS Cloud services such as Office 365 while running demos of realistic operations.

In summary, this talk will discuss:

-How does tech affect our life?

-What is the Internet & Cloud (basically building up to cloud services)

-How can the Cloud help you?

-Start to introduce MS Cloud & Office 365

-A bunch of demos around Skype, Yammer, Delve etc

-Then discuss the clear benefits.  

20th June

 

Company: Embecosm

 

Title: Who ate my battery: how the U.K leads in energy efficient computer systems

 

Speaker: Dr. Jeremy Bennett

 

 Dr. Jeremy Bennett will be discussing in his session will discuss how software can improve the energy efficiency of hardware computers, from smartphones to the world’s largest supercomputers.

The talk will first explore the challenges of software before examining ground breaking research, funded by the UK Government in this area to tackle the issues with software to make it more energy efficient.

This includes:

MAGEEC, a compiler framework that uses machine learning to generate code that has improved energy efficiency.

SUPEROPTIMIZATION, an approach that is able to generate the most energy efficient code possible.

TSERO, current collaborative research that applies both machine learning optimization and superoptimization to bring increased energy efficiency to high performance computing and data centers.

The session will finally consider the available solutions and how they may be applied and examine the sort of energy efficient gains that they are able to deliver.

21st June

Company: Liverpool City Council

Title: Doing Business with Liverpool City Council & Supporting its Social Value Agenda

Speakers: Trevor Ingham, Brain Monk, Jo Nettleton

 

This session will discuss:

-Liverpool City Council Procurement Strategy and Objectives.

-Fair City Liverpool and Blueprint for better business.

-Forthcoming contract opportunities and how they are advertised.

-How suppliers can consider Social Value in their tender submissions.

22nd June

Company: UKTI North West

 

Title: Getting Started in Exporting

 

Speaker: Clive Drinkwater

Clive Drinkwater, the regional director for UK Trade and Investment in the North West, will be delivering a Masterclass session on how business can get started in exporting. This is especially relevant for SME’s who want to begin exporting. The session will include, not only advice from Clive but also successful exporting companies called ‘Export Champions’

Topics discussed in this session are: Resources & Commitment, Planning, Market Entry, Regulatory Issues, Exporting Marketing, Financing and Help Available.

22nd June

Company: Innovate UK

 

Title: Urban solutions for the future

 

Speaker: Dr Mike Pitts 

 

Innovate UK is the UK’s innovation agency. We are a transformative agent for change in the UK economy, now and in the future. We know that true innovation disrupts. It creates new things – products, processes, services and industries – we don’t even know about yet.

Hear Dr Mike Pitts, Head of Urban Living and Built Environment, Innovate UK, give an insight into how we are supporting future city solutions that improve and integrate multiple urban systems. Find out more about our upcoming funding opportunities including our upcoming Cities Integrated by Design competition.

22nd June

Company: Innovate UK

 

Title: The UK's innovation support landscape explained

 

Speakers:Rick Holland, Chris Bagley, Viney Chauhan

 

 

Innovate UK is the UK’s innovation agency. They are a transformative agent for change in the UK economy, now and in the future. Through their work with the EEN, KTN and network of Catapults they are helping businesses to innovate and grow.

In their session, businesses will discover upcoming funding opportunities and how they are delivering core connecting services to link businesses with academics, government and new partners. Find out how they can help you accelerate the pace of growth of your business.

23rd June 

Company: Liverpool City Council

Title: Doing Business with Liverpool City Council & Supporting its Social Value Agenda

Speakers: Trevor Ingham, Brain Monk, Jo Nettleton

 

This session will discuss:

-Liverpool City Council Procurement Strategy and Objectives.

-Fair City Liverpool and Blueprint for better business.

-Forthcoming contract opportunities and how they are advertised.

-How suppliers can consider Social Value in their tender submissions.

23rd June

Company: Microsoft

 

Title: How does Technology Affect our Life

 

Speaker: Graham Fern

Graham Fern is a Director of Axon and a representative of Microsoft. His company, Axon is also an important Microsoft Partner .Graham founded the company in 2001 with his business partner on a limited budget and zero investment.

Within just a few months the company had won major accounts with companies such as Tarmac and British Gypsum. Within the following years the business has grown significantly to become a dedicated Microsoft Cloud Partner, specialising in Office 365, CRM Online, EMS & Azure.

Graham spends his work time looking at future technologies that can help businesses improve operations and efficiency which he then educates businesses on the benefits of these technologies.

His talk will focus on business productivity, centred on MS Cloud services such as Office 365 while running demos of realistic operations.

In summary, this talk will discuss:

-How does tech affect our life?

-What is the Internet & Cloud (basically building up to cloud services)

-How can the Cloud help you?

-Start to introduce MS Cloud & Office 365

-A bunch of demos around Skype, Yammer, Delve etc

-Then discuss the clear benefits.  

24th June

Company: National Centre for Universities 

 

Title: Open Innovation- helping you find the knowledge to grow your business

 

Speakers: Dr. Joe Marshall and Ben Showers

Get an overview of the current state of business-university collaboration; 
Discover the advantages of effective collaboration.
 
See demonstrations of cutting-edge business-university collaboration platforms.

Have an opportunity to shape the future of how universities and businesses can better work together to increase the competitiveness and success of UK business.

24th June

Company: The Comedy Trust

 

Title: Comedy, Confidence & Cultural Relevance

 

Speaker: Sam Avery

 

This session will look to show people how to take the fear out of public speaking to an international audience, how to navigate delicate cultural differences by understanding your audience and give you a toolkit for your next important business presentation.

This will be done by using comedy to help people turn them into a more effective international public speaker, helping turn any nerves into an advantage, how to deal with difficult questions, making the most of your personality and showing you how to enjoy giving effective, engaging and memorable presentation.    

27th June

Company: Innovate UK

 

Title: The UK's innovation support landscape explained

 

Speakers: Peter Dirken, Jon Kingsbury, Andrew North.

Innovate UK is the UK’s innovation agency. They are a transformative agent for change in the UK economy, now and in the future. Through their work with the EEN, KTN and network of Catapults they are helping businesses to innovate and grow.

In their session, businesses will discover upcoming funding opportunities and how they are delivering core connecting services to link businesses with academics, government and new partners. Find out how they can help you accelerate the pace of growth of your business.

27th June

Company: Cracker 123

 

Title: Exporting: A Pipedream or Reality?

 

Speaker: Paul Horan 

Without customers, no amount of engineering wizardry, clever financing, operational or managerial expertise can make exporting a reality.

Paul Horan will review some common methods that exporters use to develop overseas markets such as: Distributors, Agents, Retailers, Government Agencies and International Trade Shows. He will also describe how Cracker123 online data bases can help exporters to source new opportunities world-wide by browsing UK, EU and international tender opportunities in all the major languages in a fraction of the time and cost. Plus he will give some useful tips and suggestions.

28th June

Company: Innovate UK

 

Title: Identifying tomorrow’s billion-pound industries

 

Speaker: Matt Sansam

Insight into how to identify and invest in technologies and capabilities that will lead to the new products, process and services of tomorrow.

28th June

Company: Microsoft

 

Title: The Internet of Things (IoT) The new wave of the future

 

Speaker: Ian Ellis

Discussion on The Internet of Things (IoT) which offers business immediate and real-world opportunities to reduce costs, increase revenue and transform your business.

The Masterclass with tech business how to connect devises, analyse untapped data, integrate business systems and transform your company when you uncover new business models and revenue streams.

Helping business predict the future by using advanced analytics and machine learning to capture insights from data that weren't before.

 

29th June

Company: UKTI North West

 

Title: Getting Started in Exporting

 

Speaker: Clive Drinkwater

Clive Drinkwater, the regional director for UK Trade and Investment in the North West, will be delivering a Masterclass session on how business can get started in exporting. This is especially relevant for SME’s who want to begin exporting. The session will include, not only advice from Clive but also successful exporting companies called ‘Export Champions’

Topics discussed in this session are: Resources & Commitment, Planning, Market Entry, Regulatory Issues, Exporting Marketing, Financing and Help Available.

29th June

Company: Intellectual Property Office (IPO)

 

Title: Everyone Owns IP: What do you own?

 

Speaker: Andrew Reith

Most successful businesses, large or small, are built on well managed intangible assets or intellectual property (IP).  Businesses create and use intellectual property all the time, perhaps without realising it.  The Value of your IP whether it’s a trade mark, patent, design, copyright or trade secret can far outweigh the value of your physical assets.

This session will give an introduction to what IP is and why it is integral to successful businesses.   It will highlight some of the keys benefits and pitfalls related to IP using examples of real businesses that have made costly mistakes. 

With IP rights being a mixture of national and international rights our advisors will help businesses understand the routes available to them and highlight some topics for consideration.

29th June

Company: Institute of Directors

 

Title: Business Beyond Boundaries

 

Speaker: James Sproule

This session by James Sproule will look to discuss a number of topic and aspects about business. Including:

• Views on productivity that have to be seen in the context of a rapidly changing economy and likely future demands and developments; UK productivity may have languished since 2007, but the critical question is: are we prepared for the future?

• The productivity challenge that is acute. Incremental productivity gains, while desirable, are unlikely to give the UK economy the boost that demographics suggest it needs.

• Institutional agility, which is vital. Firms need to be open to new products and processes; an active employment market can encourage new approaches to work and more rapid acceptance of innovation, resulting in greater productivity gains.

• New industries and methods of working which are altering the productivity challenges that businesses face; economic success will ultimately be more about mastering entrepreneurism than excelling at mature processes.

• How investment can be critical to improving productivity, but effectiveness is also largely determined by three critical elements: volume of investment, how capital is directed into new investment, and the agility within the broader economy to be able to capitalise on any investment.

This session will be relevant for Directors and Managers from countries all around the World because the conclusions arising from the research can be applied to any modern economy competing in the World marketplace.

For UK companies wishing to expand their exports it will be essential listening to enable them to understand the importance of institutional agility and how it could be adopted successfully.

29th June

Company: Association of Graduate Careers Advisory Service (AGCAS)

 

Title: Building your business, one graduate at a time

 

Speaker: Elaine Boyes

Elaine Boyes will be leading a session about how businesses, large and small, are working with universities throughout the UK to support students to gain the skills needed to grow their businesses. Through examples of existing collaboration Elaine will show how, working together, we are preparing graduates for the world of work. It is hoped that it will inspire businesses to get involved with your local university.

In this presentation, there be will a discussion of the national picture and a number of collaborations between universities and business to ensure that students leave university with the ‘employability’ skills they need for the modern workplace.

Examples that will be discussed:

- The University of Hertfordshire

- Queen Mary, University of London

- Liverpool John Moores University

- The University of Liverpool

- Sussex University

Also the international picture will be discussed, including how UK universities are preparing international students for return to their home labour markets, including recent research with The University of Warwick, supported by the British Council, into UK-educated Chinese Graduates returning to the China.

30th June

Company: Institute of Directors

 

Title: Business Beyond Boundaries

 

Speaker: James Sproule

This session by James Sproule will look to discuss a number of topic and aspects about business. Including:

• Views on productivity that have to be seen in the context of a rapidly changing economy and likely future demands and developments; UK productivity may have languished since 2007, but the critical question is: are we prepared for the future?

• The productivity challenge that is acute. Incremental productivity gains, while desirable, are unlikely to give the UK economy the boost that demographics suggest it needs.

• Institutional agility, which is vital. Firms need to be open to new products and processes; an active employment market can encourage new approaches to work and more rapid acceptance of innovation, resulting in greater productivity gains.

• New industries and methods of working which are altering the productivity challenges that businesses face; economic success will ultimately be more about mastering entrepreneurism than excelling at mature processes.

• How investment can be critical to improving productivity, but effectiveness is also largely determined by three critical elements: volume of investment, how capital is directed into new investment, and the agility within the broader economy to be able to capitalise on any investment.

This session will be relevant for Directors and Managers from countries all around the World because the conclusions arising from the research can be applied to any modern economy competing in the World marketplace.

For UK companies wishing to expand their exports, it will be essential listening to enable them to understand the importance of institutional agility and how it could be adopted successfully.

30th June

Company: Arvato U.K

 

Title: Robotic Process Automation-Looking at the Robots in a different way

 

Speakers: 

Arvato’s Agility Team- Mike Stewart

Blue Prism- Pat Geary

Alsbridge- Barry Matthews and Paul Donaldson.

This session will give the audience an open and honest assessment of what the technology is, how it works and how our advances can both benefit any organization and drive UK export.

RPA uses software to create an agile virtual workforce which mimics human interaction to complete repetitive back office tasks. It follows rule-based business processes and interacts with systems in the same way that human users do.

The proven benefits of RPA include cost savings, higher quality service delivery through increased speed and accuracy, being 100% auditable ensuring compliance and increased employee satisfaction. For example in arvato’s partnership with Sefton Metropolitan Borough Council robotics has reduced the number of days for direct debit processing from approximately fourteen days to one day.

People attending the session will receive expert advice from arvato, Blue Prism and Alsbridge, who are leading RPA experts and implementers.  After a more generic introduction about robotics, there will be a deeper dive into the topic, presenting a case study about its implementation and benefits for one of arvato’s local authority partnerships. This will then be followed by a by a Q&A panel discussion.

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