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02 Jun 16


The Farm’s Peter Hooton will host a seminar at the International Festival for Business 2016 to discuss The Business of Football with key players from behind the scenes of the beautiful game

The All Together Now singer will lead a panel that will explore crucial areas of the beautiful game including broadcasting rights, commercial activity and the relationship clubs and players have with their fans.

Four speakers who are all at the top of their game and some of the most influential players in the sport will grace the stage for 90 minutes during the session at Liverpool’s Exhibition Centre, on June 14th.

The Football Supporters Federation’s Amanda Jacks is the first port of call for football fans who either have cause to complain about policing or stewarding at football matches. 

Professor Chris Brady is Director for the Centre for Sports Business at Salford University and has just co-written Carlo Ancelotti’s memoir, Quiet Leadership: Winning Hearts, Minds and Matches.

Joining them will be Tranmere Rovers chairman Mark Palios and Sue Wright, a highly-respected barrister for 22 years but now the head of the Business Development side of her husband’s, former Liverpool and England Captain Mark Wright, company Premier Legends.

The country is gearing up to change the face of football and it starts at grassroots level and Premier Legends is advising, producing and delivering systems to assist in  three main areas - facilities, education and mass public events.

Musician and author of When Football Was Football, Hooton said: “The Business of Football is ever increasingly under the spotlight especially with the new improved television deals and the growth of the game in the Far East.

“As money pours into the game football supporters in the modern era are just as likely to talk about football finances, wage bills, turnover as they are formations and the ability of players.

“I hope the panel will be able to shed some light on football in the modern era and ask whether or not has the game has just become another 'business'.   

“I'm really pleased to be the facilitator on the panel as we have some very knowledgeable guests with a range of experiences.

“This session is a must for all fans of the game.”

IFB2016 Festival Director, Ian McCarthy, said: “Blue Skies is an exciting programme that will engage everybody with its varied and interesting roster of speakers and influential minds.

“Peter Hooton is a musician whose song All Together Now is a football anthem. He is an artist who has successfully bridged two very different, but linked, businesses and will be the perfect host to engage those with a keen interest in the themes of the event.

“I am sure all the speakers at this exciting event will provide an eye-opening view of how football is played off the pitch”

The football forum is taking place as part of  the Blue Skies programme, which offers a rich and invigorating series of sessions that will challenge the perception of business through talks, practical workshops, music, pop-up projects and a design and innovation exhibition.

Blue Skies will see global leaders from the worlds of politics, business, academia and culture and trail-blazing thinkers from the worlds of sustainability, fashion, retail, banking, automotive, manufacturing and engineering and economics complete the line-up.

The Blue Skies programme is completely free and it will deliver a unique, innovative and inspirational festival experience. It is the part of IFB2016 that truly is for everyone. To attend or to find out more, please visit

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